Strategisch accountmanagement in industriele markten

PMHM (Paul) Matthyssens, JJW Bosch

Research output: Chapter/Conference proceedingChapterPopular

Original languageUndefined/Unknown
Title of host publicationBusinessmarketing: focus op technische organisaties
EditorsJ.J.W. ten Bosch, H.C.W. van der Hart
Place of PublicationDeventer
Publication statusPublished - 2001

Publication series

SeriesMarketingWijzer
Volume22

Research programs

  • RSM MKT

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