| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Merkenbeleid |
| Editors | A. Mosmans, R. van der Vorst |
| Place of Publication | Deventer |
| Pages | --- |
| Publication status | Published - 1997 |
Research programs
- RSM MKT
Strategische aspecten van de merknaam
HJ Riezebos
Research output: Chapter/Conference proceeding › Chapter › Professional