Strategy Convergence

GS Yip; D Bonnet

doi:10.1111/j.1467-8616.2009.00599.x

Strategy Convergence

GS Yip, D Bonnet

Rotterdam School of Management

Research output: Contribution to journal › Article › Academic › peer-review

13 Citations (Scopus)

Abstract

In fast-changing industries like communications, having the right strategy is critical to success. Didier Bonnet and George Yip explain why business models and strategic planning must converge into strategic formulation.

Original language	Undefined/Unknown
Pages (from-to)	50-55
Number of pages	6
Journal	Business Strategy Review
Volume	20
Issue number	2
DOIs	https://doi.org/10.1111/j.1467-8616.2009.00599.x
Publication status	Published - 2009

Access to Document

10.1111/j.1467-8616.2009.00599.x

http://hdl.handle.net/1765/16007

Cite this

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title = "Strategy Convergence",

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