Strategy Convergence

GS Yip, D Bonnet

Research output: Contribution to journalArticleAcademicpeer-review

13 Citations (Scopus)


In fast-changing industries like communications, having the right strategy is critical to success. Didier Bonnet and George Yip explain why business models and strategic planning must converge into strategic formulation.
Original languageUndefined/Unknown
Pages (from-to)50-55
Number of pages6
JournalBusiness Strategy Review
Issue number2
Publication statusPublished - 2009

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