Original language | Undefined/Unknown |
---|---|
Title of host publication | Marketing and Science in a Global Economy |
Editors | H. Gatignon, E. Anderson |
Place of Publication | Paris |
Pages | --- |
Publication status | Published - 1998 |
Research programs
- RSM MKT
J Rekom, Berend Wierenga, Cees van Riel
Research output: Chapter/Conference proceeding › Chapter › Academic
Original language | Undefined/Unknown |
---|---|
Title of host publication | Marketing and Science in a Global Economy |
Editors | H. Gatignon, E. Anderson |
Place of Publication | Paris |
Pages | --- |
Publication status | Published - 1998 |