| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | EPhMRA/ESOMAR Conference on pharmaceutical Environment: meeting the pressures by intelligent Resourcing: Lisbon (Portugal) 2nd-4th June 1994 |
| Editors | M. Giese, A. Boer, B. Jambon |
| Place of Publication | Amsterdam |
| Pages | 41-56 |
| Number of pages | 280 |
| Publication status | Published - 1994 |
Structuring the Marketing - R&D Interface in Pharmaceutical Companies for successful Innovation
MAAM Leenders, FHA Janszen, Berend Wierenga
Research output: Chapter/Conference proceeding › Chapter › Academic