Structuring the Marketing - R&D Interface in Pharmaceutical Companies for successful Innovation

MAAM Leenders, FHA Janszen, Berend Wierenga

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationEPhMRA/ESOMAR Conference on pharmaceutical Environment: meeting the pressures by intelligent Resourcing: Lisbon (Portugal) 2nd-4th June 1994
EditorsM. Giese, A. Boer, B. Jambon
Place of PublicationAmsterdam
Number of pages280
Publication statusPublished - 1994

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