Structuring the New Product Development Pipeline

J Eliashberg, M Ding

Research output: Contribution to journalArticleAcademicpeer-review

94 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)343-363
Number of pages20
JournalManagement Science
Volume48
Issue number3
Publication statusPublished - 2002

Research programs

  • RSM MKT

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