| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 46-65 |
| Number of pages | 20 |
| Journal | Tijdschrift voor Strategische Bedrijfscommunicatie |
| Volume | 1 |
| Issue number | 1 |
| Publication status | Published - 1995 |
Research programs
- EUR ESE 10
Succesfactoren van direct reponse televisie in Nederland
JTC Coops, JC Hoekstra, M Vriens
Research output: Contribution to journal › Article › Professional