Successfully Communicating a Cocreated Innovation

Helen Wang, Yim Chi Kin Bennett

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)919-938
Number of pages20
JournalJournal of the Academy of Marketing Science
Volume47
Issue number5
Publication statusPublished - 2019
Externally publishedYes

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