Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 919-938 |
Number of pages | 20 |
Journal | Journal of the Academy of Marketing Science |
Volume | 47 |
Issue number | 5 |
Publication status | Published - 2019 |
Externally published | Yes |
Successfully Communicating a Cocreated Innovation
Helen Wang, Yim Chi Kin Bennett
Research output: Contribution to journal › Article › Academic › peer-review