Successfully Communicating a Cocreated Innovation

Helen Wang, Noble Charles H, Dahl Darren W, SP Sungho Park

Research output: Contribution to journalArticleAcademicpeer-review

27 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)38-57
Number of pages20
JournalJournal of Marketing
Volume83
Issue number4
Publication statusPublished - 2019
Externally publishedYes

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