Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 38-57 |
Number of pages | 20 |
Journal | Journal of Marketing |
Volume | 83 |
Issue number | 4 |
Publication status | Published - 2019 |
Externally published | Yes |
Successfully Communicating a Cocreated Innovation
Helen Wang, Noble Charles H, Dahl Darren W, SP Sungho Park
Research output: Contribution to journal › Article › Academic › peer-review
34
Citations
(Scopus)