Successfully Communicating a Cocreated Innovation

Research output: Contribution to journal › Article › Academic › peer-review

40 Citations (Scopus)

Cite this

@article{aa2a5e7356894dba8c06eaee8609bd72,

title = "Successfully Communicating a Cocreated Innovation",

author = "Helen Wang and \{Charles H\}, Noble and \{Darren W\}, Dahl and \{Sungho Park\}, SP",

year = "2019",

language = "Undefined/Unknown",

volume = "83",

pages = "38--57",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "4",

}