Successfully Communicating a Cocreated Innovation

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	919-938
Number of pages	20
Journal	Journal of the Academy of Marketing Science
Volume	47
Issue number	5
Publication status	Published - 2019
Externally published	Yes

Cite this

@article{d601c188d212454aac46551e1d9ee6e5,

title = "Successfully Communicating a Cocreated Innovation",

author = "Helen Wang and \{Chi Kin Bennett\}, Yim",

year = "2019",

language = "Undefined/Unknown",

volume = "47",

pages = "919--938",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

number = "5",

}