Successfully establishing a green image for an established detergent brand

J Rekom; G Sinai

Successfully establishing a green image for an established detergent brand

J Rekom, G Sinai

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Contemporary perspectives on corporate marketing. Contemplating Corporate branding, marketing and communications in the twenty-first century
Editors	J.M.T. Balmer, L. Illia, A. Gonzalez del Valle Brena
Place of Publication	London and New York
Publisher	Routledge
Pages	119-129
Number of pages	156
ISBN (Print)	9780415662093
Publication status	Published - 2013

Publication series

Series	Routledge interpretive marketing research
Volume	17

Research programs

RSM MKT

Cite this

Rekom, J ; Sinai, G. / Successfully establishing a green image for an established detergent brand. Contemporary perspectives on corporate marketing. Contemplating Corporate branding, marketing and communications in the twenty-first century. editor / J.M.T. Balmer ; L. Illia ; A. Gonzalez del Valle Brena. London and New York : Routledge, 2013. pp. 119-129 (Routledge interpretive marketing research, Vol. 17).

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author = "J Rekom and G Sinai",

year = "2013",

language = "English",

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series = "Routledge interpretive marketing research",

pages = "119--129",

editor = "J.M.T. Balmer and L. Illia and {Gonzalez del Valle Brena}, A.",

booktitle = "Contemporary perspectives on corporate marketing. Contemplating Corporate branding, marketing and communications in the twenty-first century",

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Rekom, J & Sinai, G 2013, Successfully establishing a green image for an established detergent brand. in JMT Balmer, L Illia & A Gonzalez del Valle Brena (eds), Contemporary perspectives on corporate marketing. Contemplating Corporate branding, marketing and communications in the twenty-first century. Routledge, London and New York, Routledge interpretive marketing research, vol. 17, pp. 119-129.

Successfully establishing a green image for an established detergent brand. / Rekom, J; Sinai, G.
Contemporary perspectives on corporate marketing. Contemplating Corporate branding, marketing and communications in the twenty-first century. ed. / J.M.T. Balmer; L. Illia; A. Gonzalez del Valle Brena. London and New York: Routledge, 2013. p. 119-129 (Routledge interpretive marketing research, Vol. 17).

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Successfully establishing a green image for an established detergent brand

AU - Rekom, J

AU - Sinai, G

PY - 2013

Y1 - 2013

M3 - Chapter

SN - 9780415662093

T3 - Routledge interpretive marketing research

SP - 119

EP - 129

BT - Contemporary perspectives on corporate marketing. Contemplating Corporate branding, marketing and communications in the twenty-first century

A2 - Balmer, J.M.T.

A2 - Illia, L.

A2 - Gonzalez del Valle Brena, A.

PB - Routledge

CY - London and New York

ER -

Rekom J, Sinai G. Successfully establishing a green image for an established detergent brand. In Balmer JMT, Illia L, Gonzalez del Valle Brena A, editors, Contemporary perspectives on corporate marketing. Contemplating Corporate branding, marketing and communications in the twenty-first century. London and New York: Routledge. 2013. p. 119-129. (Routledge interpretive marketing research, Vol. 17).