Superdiversity and city branding: Rotterdam in perspective

Warda Belabas*, Jasper Eshuis

*Corresponding author for this work

Research output: Chapter/Conference proceedingChapterAcademic

2 Citations (Scopus)

Abstract

As many other cities around the world, Rotterdam has been investing in improving its image to stimulate urban development and to attract visitors, residents and investors. In particular, during the last 15 years the municipality of Rotterdam has intensified its attempts to develop a ‘brand’ that fits the ‘new Rotterdam’, which was gradually rebuilt after destructive bombardments during the Second World War (Riezebos 2014). In 2014 Rotterdam was ranked 8th by ‘Rough Guide’ in the list of ‘Top 10 Cities to See’, whereas the ‘New York Times’ listed Rotterdam in the top 10 of 52 Places to Go. These rankings demonstrate Rotterdam’s success in repositioning itself, using the physical interior of the city as a key element in its branding strategy.

Original languageEnglish
Title of host publicationComing to terms with superdiversity
PublisherSpringer Science+Business Media
Pages209-223
Number of pages15
DOIs
Publication statusPublished - 2019

Publication series

SeriesIMISCOE Research Series
ISSN2364-4087

Bibliographical note

Publisher Copyright:
© 2019, The Author(s).

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