Supermarket Revolution in Vietnam and Inclusiveness of Fresh Vegetable Value Chains

In Vietnam, since the early 2010s, the number of outlets and amount of sales of agri-food products in modern retailers, such as supermarkets and convenience stores, have been growing rapidly. This chapter illustrates how the growing presence of the modern retail outlets, particularly supermarkets, has transformed the production and trade practices of the producers of fresh vegetables who supply the products. To participate in supermarket-led supply chains, suppliers need to, at the very least, acquire Vietnam Good Agricultural Practice (VietGAP) certification, representing Vietnam’s public safety standards. Moreover, as consolidated bodies of retail outlets, supermarket chains impose various additional requirements on fresh vegetable suppliers. This chapter introduces some cases as to how cooperatives, as consolidated bodies of farmers, manage these requirements. To establish a more inclusive domestic fresh vegetable value chain, the government has a significant role in supporting cooperatives’ capacity building.