Surprise as a marketing tool

Joelle Vanhamme, A Lindgreen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationBridging Marketing Theory and Practice: Proceedings of the Australia and New Zealand Marketing Academy Conference
EditorsB. Murphy, L. Eagle
Place of PublicationMassey
Publication statusPublished - 2001
Externally publishedYes

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