Original language | Undefined/Unknown |
---|---|
Title of host publication | Bridging Marketing Theory and Practice: Proceedings of the Australia and New Zealand Marketing Academy Conference |
Editors | B. Murphy, L. Eagle |
Place of Publication | Massey |
Publication status | Published - 2001 |
Externally published | Yes |
Surprise as a marketing tool
Joelle Vanhamme, A Lindgreen
Research output: Chapter/Conference proceeding › Chapter › Academic