Original language | English |
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Pages (from-to) | 40-54 |
Number of pages | 15 |
Journal | Journal of the Academy of Marketing Science |
Volume | 39 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2011 |
Sustainability and consumption
MH Huang, RT Rust
Research output: Contribution to journal › Article › Academic › peer-review