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Sustainability and consumption

  • MH Huang
  • , RT Rust

Research output: Contribution to journalArticleAcademicpeer-review

181 Citations (Scopus)
Original languageEnglish
Pages (from-to)40-54
Number of pages15
JournalJournal of the Academy of Marketing Science
Volume39
Issue number1
DOIs
Publication statusPublished - 2011

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