Sustainable development and business models of entrepreneurs in the organic food industry

A Jolink, EMMI (Eva) Niesten

Research output: Contribution to journalArticleAcademicpeer-review

95 Citations (Scopus)

Abstract

The business case for a sustainable firm, in particular the business case for new entrepreneurial initiatives responding to environmental demands, is increasingly receiving attention from practitioners and scholars. This article contributes to existing literature on business models, sustainable development and entrepreneurship, by applying components of business models to the practices of entrepreneurs that have a goal of environmental sustainability and a focus on the mass market (i.e. ecopreneurs). We define the ecopreneurial business model and specify four varieties of this business model, which consist of different combinations of environmental scope and a focus on the mass market and profitability. The distinguishing factor of the ecopreneurial business model is that it transforms disvalue into value, thereby creating greater customer value for environmentally concerned consumers. The results are based on a substantial set of interviews among ecopreneurs in the organic food and beverage industry in the Netherlands.
Original languageEnglish
JournalBusiness Strategy and the Environment
VolumeAccepted
DOIs
Publication statusPublished - 4 Dec 2013

Fingerprint

Dive into the research topics of 'Sustainable development and business models of entrepreneurs in the organic food industry'. Together they form a unique fingerprint.

Cite this