Sustaining a Good Impression: Mechanisms for Selling Partitioned Impressions at Ad Exchanges

Sameer Mehta, Milind Dawande, Ganesh Janakiraman, Vijay Mookerjee

Research output: Contribution to journal › Article › Academic › peer-review

2 Citations (Scopus)

Original language	English
Pages (from-to)	126-147
Journal	Information Systems Research
Volume	31
Issue number	1
DOIs	https://doi.org/10.1287/isre.2019.0878
Publication status	Published - Mar 2020

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author = "Sameer Mehta and Milind Dawande and Ganesh Janakiraman and Vijay Mookerjee",

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AU - Janakiraman, Ganesh

AU - Mookerjee, Vijay

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