Sustaining a Good Impression: Mechanisms for Selling Partitioned Impressions at Ad Exchanges

Sameer Mehta, Milind Dawande, Ganesh Janakiraman, Vijay Mookerjee

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)126-147
JournalInformation Systems Research
Volume31
Issue number1
DOIs
Publication statusPublished - Mar 2020

Cite this