Target selection and optimal mail strategy in direct marketing

JJ Jonker

Research output: Types of Thesis › Doctoral Thesis › Internal

Original language	Undefined/Unknown
Awarding Institution	Tinbergen Institute - TI
Supervisors/Advisors	Franses, Philip Hans, Supervisor
Award date	19 Sept 2002
Place of Publication	Amsterdam
Publisher	Tinbergen Institute
Publication status	Published - 19 Sept 2002

TI 286; ISBN 90-5170-630-8

Cite this

@phdthesis{d343f48a0f0e496e839a544a8ab2b08e,

title = "Target selection and optimal mail strategy in direct marketing",

author = "JJ Jonker",

note = "TI 286; ISBN 90-5170-630-8",

year = "2002",

month = sep,

day = "19",

language = "Undefined/Unknown",

publisher = "Tinbergen Institute",

address = "Netherlands",

school = "Tinbergen Institute - TI",

}