Target selection and optimal mail strategy in direct marketing

JJ Jonker

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Tinbergen Institute - TI
Supervisors/Advisors
  • Franses, Philip Hans, Supervisor
Award date19 Sept 2002
Place of PublicationAmsterdam
Publisher
Publication statusPublished - 19 Sept 2002

Bibliographical note

TI 286; ISBN 90-5170-630-8

Research programs

  • ESE - MKT

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