Teaching note: Saatchi & Saatchi worldwide: Does a global marketing concept make sense?

RJH Meyer, AThH Pruyn

Research output: Chapter/Conference proceeding › Chapter › Professional

Original language	Undefined/Unknown
Title of host publication	Teaching Manual for Cases in Marketing
Editors	H. Hartvig Larsen
Place of Publication	London
Pages	146-157
Number of pages	12
Publication status	Published - 1997

Series	Marketing in Europe: Case Studies
Volume	Volume II

textbook

Research programs

@inbook{0c712e24bfab489fb7394231c8f74ddf,

title = "Teaching note: Saatchi & Saatchi worldwide: Does a global marketing concept make sense?",

author = "RJH Meyer and AThH Pruyn",

note = "textbook",

year = "1997",

language = "Undefined/Unknown",

isbn = "0761955690",

series = "Marketing in Europe: Case Studies",

pages = "146--157",

editor = "{Hartvig Larsen}, H.",

booktitle = "Teaching Manual for Cases in Marketing",

}