Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 152-168 |
Number of pages | 17 |
Journal | Journal of Marketing |
Volume | 69 |
Issue number | 3 |
Publication status | Published - 2005 |
Technological evolution and radical innovations
Ashish Sood, GJ Tellis
Research output: Contribution to journal › Article › Academic › peer-review
287
Citations
(Scopus)