| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 152-168 |
| Number of pages | 17 |
| Journal | Journal of Marketing |
| Volume | 69 |
| Issue number | 3 |
| Publication status | Published - 2005 |
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Technological evolution and radical innovations
- Ashish Sood
- , GJ Tellis
Research output: Contribution to journal › Article › Academic › peer-review
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