Tesla Motors, Inc. The First U.S. Car Company IPO Since 1956

Alan Hoffman

Research output: Memorandum/expositionTeaching caseAcademic

Abstract

Silicon Valley based automotive technology company, Tesla Motors, aims to develop a greater worldwide acceptance of electric vehicles as an alternative to the traditional internal combustion, petroleum-based vehicles that currently dominate the automotive market. Although its innovation to reduce gas emissions has won high acclaims, Tesla has limited sales in a limited market, and is making low margins due to high product costs and a lack of economies of scale. However, if oil prices continue to climb toward $200 a barrel and new electric cars, such as the Chevy Volt and Nissan Leaf, catch on with consumers, the upside for Tesla could be enormous. Can Tesla reach the tipping point?
Original languageEnglish
Number of pages28
Project No.311-136-1
Publication statusPublished - 2011

Publication series

SeriesRSM Case Development Centre
Number311-136-1

Bibliographical note

Based on published sources; 27 pages.
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Series

  • RSM Case Development Centre

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