Abstract
Silicon Valley based automotive technology company, Tesla Motors, aims to develop a greater worldwide acceptance of electric vehicles as an alternative to the traditional internal combustion, petroleum-based vehicles that currently dominate the automotive market. Although its innovation to reduce gas emissions has won high acclaims, Tesla has limited sales in a limited market, and is making low margins due to high product costs and a lack of economies of scale. However, if oil prices continue to climb toward $200 a barrel and new electric cars, such as the Chevy Volt and Nissan Leaf, catch on with consumers, the upside for Tesla could be enormous. Can Tesla reach the tipping point?
Original language | English |
---|---|
Number of pages | 28 |
Project No. | 311-136-1 |
Publication status | Published - 2011 |
Publication series
Series | RSM Case Development Centre |
---|---|
Number | 311-136-1 |
Bibliographical note
Based on published sources; 27 pages.Follow the 'handle' link to access the Case Study on RePub.
For EUR staff members: the Teaching Note is available on request, you can contact us at rsm.nl/cdc/contact/
For external users: follow the link to purchase the Case Study and the Teaching Note.
Series
- RSM Case Development Centre