The a-b-e model of benfit focus in advertising

JR (John) Rossiter, L Percy

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Understanding consumer decision making: the means-end approach to marketing and advertising strategy
Editors	T.J. Reynold, J.C. Olson
Place of Publication	Mahwah, NJ
Publication status	Published - 2001

Research programs

@inbook{1a1efd8ca725486c8eb0debd20581882,

title = "The a-b-e model of benfit focus in advertising",

author = "Rossiter, {JR (John)} and L Percy",

year = "2001",

language = "Undefined/Unknown",

isbn = "0805817301",

editor = "T.J. Reynold and J.C. Olson",

booktitle = "Understanding consumer decision making: the means-end approach to marketing and advertising strategy",

}