The acid test of brand loyalty: Consumer response to out-of-stocks for their favorite brands

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@article{8a72935cd5a84c41bfe828fa6edb94c0,

title = "The acid test of brand loyalty: Consumer response to out-of-stocks for their favorite brands",

author = "P Farris and Roy Thurik and Willem Verbeke",

year = "1997",

language = "Undefined/Unknown",

volume = "5",

pages = "43--52",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd.",

}