The added value of corporate logos: An empirical study

Cees van Riel, A van den Ban, EJ - Heimans

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages18
EditionERASM Management Report Series 37-1999
Publication statusPublished - 1999

Publication series

SeriesERASM Management Report Series
Volume37-1999

Research programs

  • RSM S&E

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