The advertising literacy of children in transitional Bulgaria and its moderating influence in unintended advertising effects

Suzanna Opree, S Petrova, E Rozendaal

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 29 Jun 2017
Event	16th International Conference on Research in Advertising - Ghent, Belgium Duration: 29 Jun 2017 → 1 Jul 2017

Conference	16th International Conference on Research in Advertising
City	Ghent, Belgium
Period	29/06/17 → 1/07/17

Cite this

@conference{f91698d584dc421ea698113122460949,

title = "The advertising literacy of children in transitional Bulgaria and its moderating influence in unintended advertising effects",

author = "Suzanna Opree and S Petrova and E Rozendaal",

year = "2017",

month = jun,

day = "29",

language = "English",

note = "16th International Conference on Research in Advertising ; Conference date: 29-06-2017 Through 01-07-2017",

}