The advertising literacy of primary school aged children

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationAdvances in Advertising Research. Extending the Boundaries of Advertising (Vol. V)
EditorsI.B. Banks, P. de Pelsmacker, S. Okazaki
Place of PublicationWiesbaden
PublisherSpringer Fachmedien Wiesbaden GmbH
Number of pages12
ISBN (Print)9783658081317
Publication statusPublished - 2015

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