The Anchor Contraction Effect in International Marketing Research

B (Bart) de Langhe, Stefano Puntoni, D (Daniel) Fernandes, Stijn Osselaer

Research output: Contribution to journalArticleAcademicpeer-review

46 Citations (Scopus)
47 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The Anchor Contraction Effect in International Marketing Research'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance