The antecedents and dynamics of the perceived usefulness of marketing decision support systems

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing of the New Millennium, Abstracts of the INFORMS Marketing Science Conference
EditorsR. Bucklin, D. Morrison
Place of PublicationLos Angeles
Pages---
Publication statusPublished - 2000

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