The antecedents and dynamics of the perceived usefulness of marketing decision support systems

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing of the New Millennium, Abstracts of the INFORMS Marketing Science Conference
Editors	R. Bucklin, D. Morrison
Place of Publication	Los Angeles
Pages	---
Publication status	Published - 2000

Research programs

@inbook{e18b3058dd8d4e7aa272332650a0eeb4,

title = "The antecedents and dynamics of the perceived usefulness of marketing decision support systems",

author = "Z Chen and \{van Bruggen\}, Gerrit and Berend Wierenga",

year = "2000",

language = "Undefined/Unknown",

pages = "------",

editor = "R. Bucklin and D. Morrison",

booktitle = "Marketing of the New Millennium, Abstracts of the INFORMS Marketing Science Conference",

}