The antecedents and dynamics of the preceived usefulness of marketing decision support systems

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, Book of abstracts
Editors	R Bucklin, D Morrison
Place of Publication	Los Angeles
Pages	259-259
Number of pages	1
Publication status	Published - 2000

Cite this

@inbook{2c330ad0ea8e44f9b330294590b8ae54,

title = "The antecedents and dynamics of the preceived usefulness of marketing decision support systems",

author = "Z Chen and {van Bruggen}, Gerrit and Berend Wierenga",

year = "2000",

language = "Undefined/Unknown",

pages = "259--259",

editor = "R Bucklin and D Morrison",

booktitle = "Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, Book of abstracts",

}

The antecedents and dynamics of the preceived usefulness of marketing decision support systems. / Chen, Z; van Bruggen, Gerrit ; Wierenga, Berend.
Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, Book of abstracts. ed. / R Bucklin; D Morrison. Los Angeles, 2000. p. 259-259.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - The antecedents and dynamics of the preceived usefulness of marketing decision support systems

AU - Chen, Z

AU - van Bruggen, Gerrit

AU - Wierenga, Berend

PY - 2000

Y1 - 2000

M3 - Chapter

SP - 259

EP - 259

BT - Marketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, Book of abstracts

A2 - Bucklin, R

A2 - Morrison, D

CY - Los Angeles

ER -