The antecedents and dynamics of the preceived usefulness of marketing decision support systems

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing for the new millenium, Marketing science conference, Los Angeles, June 22-25, Book of abstracts
EditorsR Bucklin, D Morrison
Place of PublicationLos Angeles
Pages259-259
Number of pages1
Publication statusPublished - 2000

Research programs

  • RSM MKT

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