Original language | Undefined/Unknown |
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Publication status | Published - 15 May 1996 |
Event | 25th annual European Marketing Academy Conference (EMAC) - Budapest, Hungary Duration: 15 May 1996 → … |
Conference
Conference | 25th annual European Marketing Academy Conference (EMAC) |
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City | Budapest, Hungary |
Period | 15/05/96 → … |
Research programs
- RSM MKT
- RSM S&E