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The arms race in advertising: an ineluctable tragedy?

  • AThH Pruyn
  • , HJ Riezebos

Research output: Contribution to conference › Conference contribution › Academic

Original languageUndefined/Unknown
Publication statusPublished - 15 May 1996
Event25th annual European Marketing Academy Conference (EMAC) - Budapest, Hungary
Duration: 15 May 1996 → …

Conference

Conference25th annual European Marketing Academy Conference (EMAC)
CityBudapest, Hungary
Period15/05/96 → …

Research programs

  • RSM MKT
  • RSM S&E

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