| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Proceedings of the 25th EMAC Conference, 14-17 May 1996, Marketing for an expanding Europe, Budapest University of Economic Sciences, Volume I |
| Editors | J. Berács, A. Bauer, J. Simon |
| Place of Publication | Budapest |
| Pages | 917-934 |
| Number of pages | 1120 |
| Publication status | Published - 1996 |
Research programs
- RSM MKT
- RSM S&E
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