The assessment of market oriëntation: evaluating the measurement instrument as a tool for management

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, ESSEC, France, May 16-19, 1995
EditorsM. Bergadáa
Place of PublicationCergy-Pontoise
Pages2037-2043
Number of pages2133
Publication statusPublished - 1995

Bibliographical note

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