The assessment of market oriëntation: evaluating the measurement instrument as a tool for management

Gerrit van Bruggen; Ale Smidts

The assessment of market oriëntation: evaluating the measurement instrument as a tool for management

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, ESSEC, France, May 16-19, 1995
Editors	M. Bergadáa
Place of Publication	Cergy-Pontoise
Pages	2037-2043
Number of pages	2133
Publication status	Published - 1995

Bibliographical note

2 dl

Cite this

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title = "The assessment of market ori{\"e}ntation: evaluating the measurement instrument as a tool for management",

author = "{van Bruggen}, Gerrit and Ale Smidts",

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year = "1995",

language = "Undefined/Unknown",

isbn = "2911209001",

pages = "2037--2043",

editor = "M. Bergad{\'a}a",

booktitle = "Marketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, ESSEC, France, May 16-19, 1995",

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The assessment of market oriëntation: evaluating the measurement instrument as a tool for management. / van Bruggen, Gerrit ; Smidts, Ale.

Marketing Today and for the 21st Century: Proceedings of the 24th Annual EMAC Conference, ESSEC, France, May 16-19, 1995. ed. / M. Bergadáa. Cergy-Pontoise, 1995. p. 2037-2043.

Research output: Chapter/Conference proceeding › Chapter › Academic

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T1 - The assessment of market oriëntation: evaluating the measurement instrument as a tool for management

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AU - Smidts, Ale

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CY - Cergy-Pontoise

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