The banking industry and the media

JC Hoekstra, PS Zwart

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)29-41
Number of pages13
JournalJournal of Direct Marketing
Volume7
Issue number4
Publication statusPublished - 1993
Externally publishedYes

Research programs

  • ESE - MKT

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