Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 29-41 |
Number of pages | 13 |
Journal | Journal of Direct Marketing |
Volume | 7 |
Issue number | 4 |
Publication status | Published - 1993 |
Externally published | Yes |
Research programs
- ESE - MKT
JC Hoekstra, PS Zwart
Research output: Contribution to journal › Article › Academic › peer-review
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 29-41 |
Number of pages | 13 |
Journal | Journal of Direct Marketing |
Volume | 7 |
Issue number | 4 |
Publication status | Published - 1993 |
Externally published | Yes |