Original language | Undefined/Unknown |
---|---|
Title of host publication | Instructor's Manual to Accompany Cases in Consumer Behavior |
Editors | G. Antonides, W.F. van Raaij |
Place of Publication | Chichester |
Publisher | John Wiley & Sons Inc. |
Pages | 10-14 |
Number of pages | 5 |
ISBN (Print) | 0471987824 |
Publication status | Published - 1999 |
Research programs
- ESE - MKT