The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling

Fred Lund, C Scarles, SA Cohen

Research output: Contribution to journalArticleAcademicpeer-review

50 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-32
Number of pages32
JournalJournal of Travel Research
Volume59
Issue number8
DOIs
Publication statusPublished - 28 Nov 2019
Externally publishedYes

Research programs

  • ESHCC M&C

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