The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling

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@article{d6422be1e12c4bc785e135d5c08d604c,

title = "The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling",

author = "Fred Lund and C Scarles and SA Cohen",

year = "2019",

month = nov,

day = "28",

doi = "10.1177/0047287519887234",

language = "English",

volume = "59",

pages = "1--32",

journal = "Journal of Travel Research",

issn = "0047-2875",

publisher = "SAGE Publications Ltd",

number = "8",

}

TY - JOUR

T1 - The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling

AU - Lund, Fred

AU - Scarles, C

AU - Cohen, SA

PY - 2019/11/28

Y1 - 2019/11/28

U2 - 10.1177/0047287519887234

DO - 10.1177/0047287519887234

M3 - Article

SN - 0047-2875

VL - 59

SP - 1

EP - 32

JO - Journal of Travel Research

JF - Journal of Travel Research

IS - 8

ER -