The cognitive causal mapping of destination brands: methodology development and validation for Greece

J Rekom, PWJ Verlegh, I Drakou

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationContempory issues in brand research
EditorsG. Christodoulides, C Veloutsou, C Jevons, L de Chernatony, N Papadopoulos
Place of PublicationAthens, Greece
Publication statusPublished - 2010

Research programs

  • RSM MKT

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