The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?

Vardit Landsman - Schwartz, Stefan Stremersch

Business Economics

Research output: Contribution to journal › Article › Academic › peer-review

2 Citations (Scopus)

11 Downloads (Pure)

Original language	English
Journal	Journal of Marketing
Volume	84
Issue number	3
DOIs	https://doi.org/10.1177/0022242919901277
Publication status	Published - 2020

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10.1177/0022242919901277

Repub_125696.pdfFinal published version, 493 KB

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https://journals.sagepub.com/doi/pdf/10.1177/0022242919901277

Cite this

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title = "The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?",

author = "{Landsman - Schwartz}, Vardit and Stefan Stremersch",

year = "2020",

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journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "3",

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AU - Stremersch, Stefan

PY - 2020

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JF - Journal of Marketing

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