The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?

Research output: Contribution to journalArticleAcademicpeer-review

9 Citations (Scopus)
50 Downloads (Pure)
Original languageEnglish
JournalJournal of Marketing
Volume84
Issue number3
DOIs
Publication statusPublished - 2020

Research programs

  • ESE - MKT

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