| Original language | English |
|---|---|
| Title of host publication | ECREA 7th European Communication Conference |
| Place of Publication | Lugano |
| Publication status | Published - 2018 |
The communicative constitution of corporate branding
R Järventie-Thesleff, Sven-Ove Horst
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review