The consumer in the European Union

WF van Raaij, PSH Leeflang, G Antonides

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationThe Oxford Textbook of Marketing
EditorsK. Blois
Place of PublicationOxford, UK
PublisherOxford University Press
Pages37-47
Number of pages11
ISBN (Print)0198775768
Publication statusPublished - 2000

Research programs

  • EUR ESE 23

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