Original language | Undefined/Unknown |
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Title of host publication | The Oxford Textbook of Marketing |
Editors | K. Blois |
Place of Publication | Oxford, UK |
Publisher | Oxford University Press |
Pages | 37-47 |
Number of pages | 11 |
ISBN (Print) | 0198775768 |
Publication status | Published - 2000 |
Research programs
- EUR ESE 23