The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy

Research output: Contribution to journalArticleAcademicpeer-review

88 Citations (Scopus)
4 Downloads (Pure)
Original languageEnglish
Pages (from-to)238-254
Number of pages17
JournalJournal of the Academy of Marketing Science
Volume47
Issue number2
DOIs
Publication statusPublished - 2019

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