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The consumer's perceptual product space

  • G Antonides

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationSocial and Economic Representations; Proceedings of the 21th IAREP Conference
EditorsC. Roland-Lévy
Place of PublicationParijs
Pages1082-1095
Number of pages14
Publication statusPublished - 1996

Research programs

  • ESE - MKT

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