The contribution of dealers to brand loyalty in the new car market

PC Verhoef, F (Fred) Langerak

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationMarketing theory and applications: Marketing's role in creating value
EditorsW.L. Cron, G.S. Low
Place of PublicationChicago
PublisherAmerican Marketing Association
Number of pages2
Publication statusPublished - 2004

Cite this