In his last season as professional football player, Johan Cruyff played at Feyenoord. This paper shows that Cruyff improved the performance of his team and attracted more attendants to the home stadium. From this it is concluded that Cruyff made a superstar contribution to his club Feyenoord.
Bibliographical noteJEL CLASSIFICATION: Z21; D12; C23
© 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.