The coordination of marketing in the international firms; an exploration survey on organizational structures

E Peelen, Harry Commandeur, RK Moenaert, F Caeldries

Research output: Contribution to journalArticleAcademic

Original languageUndefined/Unknown
Pages (from-to)330-339
Number of pages10
JournalProceedings of the American Marketing Association
Volume6
Publication statusPublished - 1995

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